Burger Wisconsin
New Zealand's iconic gourmet burger chain since 1989 — 25 stores powered by Appropo for online ordering, a 53,000-member loyalty programme, custom app, and seamless POS integration.
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“We’ve been perfecting gourmet burgers since 1989, and know that the secret to creating the world’s best burgers right here in NZ is simple”
Summary
Burger Wisconsin has been making gourmet burgers in New Zealand since 1989. With 25 stores nationwide and over 139,000 online orders processed, they’re one of New Zealand’s most established burger brands. Appropo powers their online ordering, loyalty programme, custom app, POS integration, and customer marketing — connecting every part of the customer journey in one system.
Online Ordering
Burger Wisconsin’s online ordering is tightly integrated with their POS and prints order dockets in-store across all 25 locations.
Customers can skip the queue by ordering ahead and pick up their prepaid order at their convenience.
Customers also earn loyalty points with every purchase (see Loyalty Programme below).
Mobile App
Loyalty Programme
Signing up is easy and can be done in-store or through the app. With over 53,000 loyalty members and a 49% newsletter opt-in rate, the programme has become a core part of how Burger Wisconsin retains customers and drives repeat visits.
Customers earn points on every purchase and redeem them as credit, plus get access to member-only offers and specials.
POS Integration
Online orders feed directly into each store’s point of sale, printing dockets just like a walk-in order. This removes the double handling that’s common with other ordering systems — no separate tablet to monitor, no orders to manually re-enter.