Dirty Burger
Dirty Burger is a no-nonsense burger restaurant with three NZ locations, using Appropo for online ordering, loyalty, a custom app, and POS integration.
Services used:
Summary
Dirty Burger does burgers the way they should be done — indulgent, unapologetic, and seriously good. With three stores across New Zealand and over 1,000 online orders placed in the first 30 days, demand was evident from the start. Appropo runs their online ordering, loyalty programme, custom app, and POS integration in one connected system, letting the team focus on the burgers rather than the backend.
Online Ordering
Customers can order ahead online and pay upfront, with their order ready for pickup when they arrive. The platform handled over a thousand orders in the first month — a strong signal that the convenience resonated with customers from day one.
Mobile App
The Dirty Burger app puts the full menu on customers’ phones with a branded experience that matches the restaurant’s personality. Customers can order, track their loyalty points, and stay up to date with deals — all in one place.
Loyalty Programme
Customers earn points on every order and can redeem them as credit on future purchases. The programme gives Dirty Burger a direct line to their regulars and encourages repeat visits — rewarding the customers who keep coming back.
POS Integration
Online orders feed directly into each store’s point of sale, printing dockets in the kitchen just like a walk-in order. No separate portal, no manual re-entry — just orders appearing where they need to be.