Mexicali Fresh
Mexicali Fresh is a fast-casual restaurant brand with 14 stores across New Zealand, serving fresh Californian-style Mexican food.
Services used:
“Appropo has become a crucial part of our business that we use everyday for marketing, loyalty programme, customer experience and now reporting.”
Summary
Mexicali Fresh uses Appropo to power online ordering, loyalty, and customer marketing across all stores. By combining ordering, payments, and loyalty in one connected system, they’ve created a seamless customer journey that drives repeat visits and long-term engagement.
Online Ordering
Scalable Online Ordering Across 14 Stores
Customers can place pickup orders directly through Mexicali’s branded web ordering system. Orders flow straight into their POS, reducing staff workload and minimising errors.
The built-in dashboard gives store teams full visibility of live and upcoming orders.
Mobile App
A Fully Branded Mobile Experience
The Mexicali app allows customers to order ahead, collect loyalty points, and stay connected with the brand. The app strengthens customer relationships and keeps repeat orders flowing through a direct channel.
Cabana Club (Loyalty Program)
Turning One-Time Visitors into Regulars
Through the Cabana Club loyalty program, customers earn rewards automatically when ordering. Promotions and offers can be targeted to specific customer groups, increasing engagement and lifetime value.
POS Integration
Seamless Integration with Existing Systems
All orders and loyalty data sync directly with their POS. No double handling, no manual reconciliation — just one connected system.