Rice Rice Baby
Rice Rice Baby brings authentic Vietnamese flavours to New Zealand — no fusions, just the real thing. Appropo powers their online ordering, loyalty programme, mobile app, and POS integration.
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Summary
Rice Rice Baby serves straight-up, authentic Vietnamese food — no fusion, no shortcuts. With bold branding and an uncompromising menu, they’ve built a loyal following across their New Zealand locations. Appropo helps them keep up with demand, running online ordering, a branded mobile app, a loyalty programme, and direct POS integration all in one place.
Online Ordering
Rice Rice Baby uses Appropo’s order slot system to spread incoming orders across their service window. Instead of an overwhelming rush of orders at open, the kitchen receives a steady, manageable flow — reducing stress for staff and wait times for customers.
Mobile App
Rice Rice Baby has a custom-branded mobile app that makes ordering quick and easy for regulars. Customers can browse the menu, place orders ahead of time, and track their Cherry Club loyalty points — all from their phone.
Cherry Club (Loyalty Programme)
The Cherry Club is Rice Rice Baby’s loyalty programme, and signing up takes less than a minute — even while waiting in line. Customers earn points on every purchase and can redeem them as credit on future orders. Members also get early access to offers, specials, and the occasional treat.
POS Integration
Online orders feed directly into each store’s point of sale, so there’s no separate tablet to monitor or orders to manually re-enter. This removes the double handling that’s common with other ordering platforms and keeps the kitchen focused on cooking.