2021 in Review

2021 was a strong year of product improvement and continued growth across online ordering.

Here is a summary of the numbers, the work shipped during the year, and what was planned next.

Quick Stats

340,091 Online Orders
Average spend: $29.12
Average orders per registered customer: 2.87
Average orders per unregistered customer: 1.04
Average items per order: 2.45

New Features in 2021

• Xero Partnership
• Ordering timeslots
• Payment gateway surcharges
• New reports
• Sales by platform
• Sales by loyalty status
• Item Upsell (Web)
• Tranxactor Gift Card Payments
• Food Allergy Disclaimer

Other Improvements

• OneTap integration
• Order review scores
• Image caching and performance

Looking Ahead to 2022

Planned areas of focus included:

• Appropo Kiosk
• Vouchers for pickup and delivery
• Upsell in the app