Customer Interests
Loyal customers want to hear from you, but generic marketing only goes so far.
Customer Interests helps you collect preference tags so your campaigns can be more relevant and more effective.
How It Works
- Customers register and select their interests
- Interest tags are attached to the customer profile
- Segments are created for each interest group
- You can send more targeted marketing to the right customers
You can set this up under Account Settings.
EDM Integration
If you use Mailchimp, customer interests can come through as tags.
If you use Campaign Monitor, connect your list and create a Tags custom field with options for each customer interest.