When a customer signs up they can be asked to opt-in to marketing. With a Mailchimp integration setup, they will then be placed into a Mailchimp list.
We can push name, email, point balance, last visit, and total spend etc. to Mailchimp. You can use Mailchimp filters to selectively email your customers.
Note
We’ll also update Mailchimp lists when a customer details update.
You might want to send them a welcome email when they sign up, or a reward on their birth day/month.
Filters and automated out reach can be setup in Mailchimp
Setup
You’ll need a mailchimp account and to setup a list with the fields you want to populate (name, birth month, points etc).
NOTE
All fields (other then email) should be optional as not all customers will have data in all fields.
From the list options you’ll find the List ID, you’ll also need to
create an API Key from your account.
Merge Fields
These fields are available for use in MERGE FIELDS
- First Name
- Last Name
- Birth Month
- Primary Store
- RFM
- RFM Segment Name
- Last Purchase Date
- Loyalty Card Number
- Loyalty Dollars
NOTE
Not all customers will have values for each merge field, only ‘email’ should be a required field.
Tags
Tags are automatically added to customers.